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Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.
Every surface on LinkedIn crops and compresses differently. Here is what actually happens to an image between upload and feed, and how to upload so nothing important is lost.
Chris Bonney, Founder · 8 min read
Read the guideEvery surface on LinkedIn crops and compresses differently. Here is what actually happens to an image between upload and feed, and how to upload so nothing important is lost.
8 min read
The banner is the largest piece of design on your profile and the easiest to get wrong. Sizing, safe areas, text placement, and the mistakes that show up on mobile.
7 min read
Carousels are the highest-effort format on LinkedIn, which makes the avoidable mistakes expensive. The seven that come up most often, and the fix for each.
6 min read
A company page is judged in seconds, mostly on things you set up once. The order to build it in, the images it needs, and what to publish first.
9 min read
Choosing a topic, structuring it, formatting it so it is readable, and publishing it — the whole workflow, condensed into a single read.
10 min read
1584 x 396 pixels, and then about nine things nobody tells you. Personal versus company sizes, the safe area, the avatar that eats your logo, and the export settings that matter.
8 min read
LinkedIn has no bold button, so people paste in fake letters instead. Here is what those characters really are, what they cost you, and when they are worth using anyway.
8 min read
A carousel is a PDF wearing a costume. Page sizes, page counts, margins, export settings, and why your beautiful A4 deck looks like a pamphlet in the feed.
8 min read
LinkedIn's composer is not a preview. Here is what changes between your draft and the feed, where the "see more" cut lands, and a two-minute pass that catches all of it.
8 min read
Getting a post out of your drafts and into the feed.
3 articles
How LinkedIn crops, compresses, and renders what you upload.
2 articles
Setting up and running a page that people actually follow.
1 article
Structure, hooks, and readable formatting.
2 articles
Looking consistent across every surface.
1 article
Deciding what to publish and why.
0 articles
Download-ready references and guide files that pair with the articles above.
Sized guide files with the safe area and crop zones marked.
Exactly where banner text and logos stay visible on every screen.
Every LinkedIn image dimension in one reference page.
Page dimensions, limits and margins for document posts.