Guide · Company Pages
How to Build a Company Page
Set the page up in the order that matters: positioning, then imagery, then the first posts that give someone a reason to follow.
Most company pages are abandoned within a month of being created, because they were built as an admin task rather than as a publication. The setup itself takes an afternoon. What makes it worth doing is deciding, before you start, what the page is for and who it is speaking to.
Build it in this order
Step 1
Write the tagline before anything else
One line, plain words, no category jargon: what you do and for whom. Everything else on the page is downstream of this sentence, including your banner headline.
Step 2
Set the logo and banner together
They appear side by side, so check them as a pair. The logo needs generous padding because it renders small; the banner needs its message inside the safe area.
Step 3
Write the About section for a stranger
Open with what the company does, in the first sentence, without a preamble about the industry. Then who it is for, then how it is different, then a next step.
Step 4
Fill in the details people filter on
Industry, size, location, website and specialties are used by search and by people deciding whether you are relevant. Blank fields read as inactive.
Step 5
Publish three posts before you invite anyone
An empty page converts nobody. Three posts that show what the page will be like are enough to make following it a reasonable decision.
Step 6
Then invite, and keep a cadence
Ask the team to follow and to add the page to their profiles. A modest, reliable posting rhythm beats a launch burst followed by silence.
Images the page needs
| Asset | Where it appears | What to watch |
|---|---|---|
| Logo | Page header, feed posts, search results | Renders very small — simple mark, clear padding |
| Page banner | Top of the page | Sides crop on narrow screens; keep text central |
| Post images | Feed | Legible at phone width, exported at recommended size |
| Event covers | Event pages and invitations | Fixed ratio; avoid edge-placed text |
Exact pixel dimensions for each asset live in the Image Center.
What to publish first
The first posts set expectations, so make them representative rather than ceremonial. A useful pattern: one post explaining what the company does and who it helps, one that teaches something small and concrete from your actual work, and one that shows the people behind it.
Avoid opening with a milestone announcement. It reads as internal news and gives a first-time visitor nothing to take away.
Launch checklist
- Tagline written in plain words
- Logo uploaded with clear padding around the mark
- Banner message inside the safe area
- About section opens with what the company does
- Industry, size, location, website and specialties all filled in
- Three representative posts published
- Team invited to follow and link the page on their profiles
Frequently asked questions
- What images does a LinkedIn company page need?
- A logo and a page banner at minimum, plus correctly sized post images and event covers as you use those formats. The Image Center lists current dimensions for each.
- How many posts should a new page have before inviting followers?
- At least three that represent what the page will publish. An empty page gives a visitor no reason to follow.
- What should the first company page post be?
- Something useful rather than ceremonial: what the company does and who it helps, or a small concrete lesson from your work.
Related tools
Related reading
- LinkedIn Banner Best Practices
The banner is the largest piece of design on your profile and the easiest to get wrong. Sizing, safe areas, text placement, and the mistakes that show up on mobile.
Guide · 7 min read
- How LinkedIn Displays Images
Every surface on LinkedIn crops and compresses differently. Here is what actually happens to an image between upload and feed, and how to upload so nothing important is lost.
Guide · 8 min read