Learn
Understand LinkedIn, then use it better
Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.
Guides
- Guide · Writing
LinkedIn Headline Examples (and How to Write Your Own)
Twenty-odd LinkedIn headline examples across job seekers, specialists, founders and consultants, plus the structure behind the ones that work.
8 min read
- Guide · Images
LinkedIn Profile Picture Tips: A Headshot That Works at 48 Pixels
Your LinkedIn photo is mostly seen as a tiny circle next to a comment. Here is how to take, crop and upload one that still looks like you at that size.
7 min read
- Guide · Strategy
LinkedIn Creator Mode: What Happened to It
Still looking for the creator mode toggle? LinkedIn retired it. Here is what it did, where those features went, and the settings that do the same job now.
7 min read
- Guide · Branding
LinkedIn Recommendations: Examples, and How to Ask for One
Most LinkedIn recommendations say nothing. Here is how to ask for one that says something, how to write one people believe, and examples you can adapt.
8 min read
- Guide · Branding
How to Customize Your LinkedIn Profile URL
Your default LinkedIn URL ends in a string of random characters. Here is how to change it to something a human could type, and the rules LinkedIn applies when you do.
7 min read
- Guide · Writing
How to Format a LinkedIn Post That People Actually Read
LinkedIn formatting is mostly line breaks and restraint: short paragraphs, a strong first line, and Unicode bold used like seasoning, not a food group.
8 min read
- Guide · Publishing
LinkedIn Hashtags: How Many, Which Ones, and Whether They Matter
LinkedIn hashtags matter less than the advice industry claims. Three to five relevant ones is the sane approach — here is the honest version of what they do.
7 min read
- Guide · Writing
LinkedIn About Section Character Limit & Structure
The LinkedIn About section allows 2,600 characters. Readers see the first ~265 before "see more" — so the opening lines decide whether the rest exists.
8 min read
- Guide · Writing
LinkedIn Headline Character Limit & Formulas
The LinkedIn headline limit is 220 characters. Almost none of them show in most placements — here is what displays where, and formulas that survive the truncation.
7 min read
- Guide · Publishing
LinkedIn Post Character Limit: The Complete Guide
The LinkedIn post character limit is 3,000 characters. The limit that actually matters is the one around character 210, where the "see more" cut hides everything else.
8 min read
- Guide · Publishing
How to Preview a LinkedIn Post Before You Publish
LinkedIn's composer is not a preview. Here is what changes between your draft and the feed, where the "see more" cut lands, and a two-minute pass that catches all of it.
8 min read
- Guide · Publishing
LinkedIn Carousel Size Guide
A carousel is a PDF wearing a costume. Page sizes, page counts, margins, export settings, and why your beautiful A4 deck looks like a pamphlet in the feed.
8 min read
- Guide · Writing
LinkedIn Font Guide: Bold, Italic & Unicode Explained
LinkedIn has no bold button, so people paste in fake letters instead. Here is what those characters really are, what they cost you, and when they are worth using anyway.
8 min read
- Guide · Images
LinkedIn Banner Size: The Complete Guide
1584 x 396 pixels, and then about nine things nobody tells you. Personal versus company sizes, the safe area, the avatar that eats your logo, and the export settings that matter.
8 min read
- Guide · Company Pages
How to Build a Company Page
A company page is judged in seconds, mostly on things you set up once. The order to build it in, the images it needs, and what to publish first.
9 min read
- Guide · Publishing
LinkedIn Carousel Mistakes
Carousels are the highest-effort format on LinkedIn, which makes the avoidable mistakes expensive. The seven that come up most often, and the fix for each.
6 min read
- Guide · Branding
LinkedIn Banner Best Practices
The banner is the largest piece of design on your profile and the easiest to get wrong. Sizing, safe areas, text placement, and the mistakes that show up on mobile.
7 min read
- Guide · Images
How LinkedIn Displays Images
Every surface on LinkedIn crops and compresses differently. Here is what actually happens to an image between upload and feed, and how to upload so nothing important is lost.
8 min read
Browse by category
Publishing
Getting a post out of your drafts and into the feed.
5 articles
Images
How LinkedIn crops, compresses, and renders what you upload.
3 articles
Company Pages
Setting up and running a page that people actually follow.
1 article
Writing
Structure, hooks, and readable formatting.
6 articles
Branding
Looking consistent across every surface.
3 articles
Strategy
Deciding what to publish and why.
1 article
Featured resources
Download-ready references and guide files that pair with the articles above.
Banner design kits
Sized guide files with the safe area and crop zones marked.
Safe area guide
Exactly where banner text and logos stay visible on every screen.
Image size cheat sheet
Every LinkedIn image dimension in one reference page.
Carousel page sizes
Page dimensions, limits and margins for document posts.