LULinkedIn Utilities

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Understand LinkedIn, then use it better

Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.

Writing

Guide · Writing
LinkedIn Headline Examples (and How to Write Your Own)
Twenty-odd LinkedIn headline examples across job seekers, specialists, founders and consultants, plus the structure behind the ones that work.
8 min read
Guide · Writing
How to Format a LinkedIn Post That People Actually Read
LinkedIn formatting is mostly line breaks and restraint: short paragraphs, a strong first line, and Unicode bold used like seasoning, not a food group.
8 min read
Guide · Writing
LinkedIn About Section Character Limit & Structure
The LinkedIn About section allows 2,600 characters. Readers see the first ~265 before "see more" — so the opening lines decide whether the rest exists.
8 min read
Guide · Writing
LinkedIn Headline Character Limit & Formulas
The LinkedIn headline limit is 220 characters. Almost none of them show in most placements — here is what displays where, and formulas that survive the truncation.
7 min read
Guide · Writing
LinkedIn Font Guide: Bold, Italic & Unicode Explained
LinkedIn has no bold button, so people paste in fake letters instead. Here is what those characters really are, what they cost you, and when they are worth using anyway.
8 min read
Playbook · Writing
Write Your First Thought Leadership Post
Choosing a topic, structuring it, formatting it so it is readable, and publishing it — the whole workflow, condensed into a single read.
10 min read

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