LULinkedIn Utilities

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Understand LinkedIn, then use it better

Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.

Publishing

Guide · Publishing
LinkedIn Hashtags: How Many, Which Ones, and Whether They Matter
LinkedIn hashtags matter less than the advice industry claims. Three to five relevant ones is the sane approach — here is the honest version of what they do.
7 min read
Guide · Publishing
LinkedIn Post Character Limit: The Complete Guide
The LinkedIn post character limit is 3,000 characters. The limit that actually matters is the one around character 210, where the "see more" cut hides everything else.
8 min read
Guide · Publishing
How to Preview a LinkedIn Post Before You Publish
LinkedIn's composer is not a preview. Here is what changes between your draft and the feed, where the "see more" cut lands, and a two-minute pass that catches all of it.
8 min read
Guide · Publishing
LinkedIn Carousel Size Guide
A carousel is a PDF wearing a costume. Page sizes, page counts, margins, export settings, and why your beautiful A4 deck looks like a pamphlet in the feed.
8 min read
Guide · Publishing
LinkedIn Carousel Mistakes
Carousels are the highest-effort format on LinkedIn, which makes the avoidable mistakes expensive. The seven that come up most often, and the fix for each.
6 min read

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