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Understand LinkedIn, then use it better
Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.
Publishing
Clear category- Guide · Publishing
LinkedIn Carousel Mistakes
Carousels are the highest-effort format on LinkedIn, which makes the avoidable mistakes expensive. The seven that come up most often, and the fix for each.
6 min read
- Guide · Publishing
LinkedIn Carousel Size Guide
A carousel is a PDF wearing a costume. Page sizes, page counts, margins, export settings, and why your beautiful A4 deck looks like a pamphlet in the feed.
8 min read
- Guide · Publishing
How to Preview a LinkedIn Post Before You Publish
LinkedIn's composer is not a preview. Here is what changes between your draft and the feed, where the "see more" cut lands, and a two-minute pass that catches all of it.
8 min read
Browse by category
Publishing
Getting a post out of your drafts and into the feed.
3 articles
Images
How LinkedIn crops, compresses, and renders what you upload.
2 articles
Company Pages
Setting up and running a page that people actually follow.
1 article
Writing
Structure, hooks, and readable formatting.
2 articles
Branding
Looking consistent across every surface.
1 article
Strategy
Deciding what to publish and why.
0 articles
Featured resources
Download-ready references and guide files that pair with the articles above.
Banner design kits
Sized guide files with the safe area and crop zones marked.
Safe area guide
Exactly where banner text and logos stay visible on every screen.
Image size cheat sheet
Every LinkedIn image dimension in one reference page.
Carousel page sizes
Page dimensions, limits and margins for document posts.