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Understand LinkedIn, then use it better
Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.
Images
Clear category- Guide · Images
How LinkedIn Displays Images
Every surface on LinkedIn crops and compresses differently. Here is what actually happens to an image between upload and feed, and how to upload so nothing important is lost.
8 min read
- Guide · Images
LinkedIn Banner Size: The Complete Guide
1584 x 396 pixels, and then about nine things nobody tells you. Personal versus company sizes, the safe area, the avatar that eats your logo, and the export settings that matter.
8 min read
Browse by category
Publishing
Getting a post out of your drafts and into the feed.
3 articles
Images
How LinkedIn crops, compresses, and renders what you upload.
2 articles
Company Pages
Setting up and running a page that people actually follow.
1 article
Writing
Structure, hooks, and readable formatting.
2 articles
Branding
Looking consistent across every surface.
1 article
Strategy
Deciding what to publish and why.
0 articles
Featured resources
Download-ready references and guide files that pair with the articles above.
Banner design kits
Sized guide files with the safe area and crop zones marked.
Safe area guide
Exactly where banner text and logos stay visible on every screen.
Image size cheat sheet
Every LinkedIn image dimension in one reference page.
Carousel page sizes
Page dimensions, limits and margins for document posts.