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Understand LinkedIn, then use it better
Guides, playbooks and references for people who publish on LinkedIn — how the platform actually behaves, and what to do about it.
Branding
Clear category- Guide · Branding
LinkedIn Recommendations: Examples, and How to Ask for One
Most LinkedIn recommendations say nothing. Here is how to ask for one that says something, how to write one people believe, and examples you can adapt.
8 min read
- Guide · Branding
How to Customize Your LinkedIn Profile URL
Your default LinkedIn URL ends in a string of random characters. Here is how to change it to something a human could type, and the rules LinkedIn applies when you do.
7 min read
- Guide · Branding
LinkedIn Banner Best Practices
The banner is the largest piece of design on your profile and the easiest to get wrong. Sizing, safe areas, text placement, and the mistakes that show up on mobile.
7 min read
Browse by category
Publishing
Getting a post out of your drafts and into the feed.
5 articles
Images
How LinkedIn crops, compresses, and renders what you upload.
3 articles
Company Pages
Setting up and running a page that people actually follow.
1 article
Writing
Structure, hooks, and readable formatting.
6 articles
Branding
Looking consistent across every surface.
3 articles
Strategy
Deciding what to publish and why.
1 article
Featured resources
Download-ready references and guide files that pair with the articles above.
Banner design kits
Sized guide files with the safe area and crop zones marked.
Safe area guide
Exactly where banner text and logos stay visible on every screen.
Image size cheat sheet
Every LinkedIn image dimension in one reference page.
Carousel page sizes
Page dimensions, limits and margins for document posts.